The hotel industry in Tel Aviv is offering every year more and more pleasant surprises and new rising stars, the boutique hotels being one of the most dynamic offers. Situated at the corner of Hayarkon and Gordon Street, the newly renovated Gordon Hotel&Lounge is hosted in one of the famous Bauhaus white buildings. It used to be before only a small bar, that was maintained now, with additional 12 cosy rooms and a modern restaurant and bar space.
The entrance looks a bit poor and may misguide you about the simple and warm yet polished ambiance waiting from inside. As it is situated on a very busy street, minutes away from the beach, the high traffic can be a problem, including during the night, for those looking for some perfectly quiet nights. But you are in the 'City that never sleeps' so don't expect too much slow life during your stay hee...
Once I arrived from Jerusalem to join my friend for a long weekend in the bubbling city, I preferred to go first to catch the sunset from the terrasse, with a glass of wine and the view of the beautiful Mediterranean sea in the front of my eyes. Altough the end of December, the weather was perfect not only for photographic opportunities, but also for enjoying outdoors on the comfy chairs the beautiful colours of the sky reflected into the water. For a couple of minutes, the time just stopped.
Indoors, I was welcomed with a smile by the personnel and given always good suggestions for the choice of breakfast (my constant choice, delicious black lentils and artichokes, hummus, red beet and cranberries). The decorations of the rooms and of the lobby are in the style of the 1970s, in light colours and transparent stickers, the warm contrast to the black massive doors.
The rooms are cozy, with simple functional additions and depth perspectives given by the discrete and romantic lights. The rooms are provided with technical facilities, plasma TV, mini-bar and Internet (during my stay, the wifi was not properly working, but I took it as a sign that I can use my time otherwise than checking news online). From the balcony, one can spend hours and hours looking at the sea and the fast city life.
The predominant white in the rooms gives you a feeling of quietness and peace and makes your sleep full of nice dreams. The only think that I did not exactly understand from the interior design setting was the curtain outside the bathroom glass wall. Maybe an opaque glass wall would have been a more practical and aesthetical solution. But spending time in the room - although the temptation to watch the international news on the huge tv is dangerously great, but I can stand it - is not on my to-do-list, and shortly after checking I am out to see, feel and smell the city.
On the way to the beach, I could not resist to make a stop to the tempting SALT Kitchen&Drinks Restaurant, and I am lucky to find a place and hang around chatting with the locals. The next evening, the bar is fully booked for a party, but from now on, I know that regardless how much I want to see new places in the city, I will make sure that at least once in a while I will stop here too.
For more images from Gordon Hotel&Lounge, check the dedicated Pinterest board: https://www.pinterest.com/ilanaontheroad/gordon-hotellounge-tel-aviv/